Nordic Coffee Company is a specialty coffee shop and roastery located in Stockholm, Sweden. Logerstedt Designs was brought on to create a brand to appeal to both locals and expanding markets.

The identity system created is sophisticated, friendly, and modern. Application included signage, packaging, and illustrations for merchandising.

Design Choices

The logo is a nod to the ancient Viking rune for “irresistible”, Nordic Coffee’s benchmark for both their beverages and beans. The type and color palette selected are sophisticated, while still being approachable.

Wood textures incorporate warmth, while hand-drawn pen and ink artwork represent craft, grounding modern elements in a way that keeps the brand from becoming cold and aloof.